Critically Evaluate The Sustainability Strategy Of Coca-Cola Company Coursework

Critically Evaluate The Sustainability Strategy Of Coca-Cola Company - Coursework Example This is different from the convectional business model where it was relegated outside the business strategy, being left for business experts, innovators and perfectionists. Coca-Cola is a multinational non-alcoholic beverage company headquartered in Atlanta, Georgia, with over 200 foreign subsidiaries. The company has a market capitalization of 178.67B USD and an enterprise value of 193.97B USD (Isdell, N. & Beasley, 102). It has maintained competitiveness in the contemporary business environment due to its corporate sustainability program integrated in its business strategy. This paper presents a critical evaluation of how effectively the company is integrating sustainability issues in to business strategy. It also explains the specific reasons the company is adopting sustainability. The paper also highlights some failures experienced in maintaining a competitive sustainability strategy as well as an action plan to improve its performance. Coca-Cola Business Strategy Statement of Lo ng-Term Intent Coca-Cola Company has a long term intent for sustainability that is supported by the presence of the position of Chief Sustainability Officer since 2011, which has significantly contributed to its sustainability agenda with the theme dubbed ‘Live Positively’, which is focused on three pillars of people, society and environment (Lester & Tice, 59). The theme is accomplished through partnership with governments as well as non-governmental organizations. The sustainability efforts have been entrenched in all aspects of business, including the company’s affiliates and subsidiaries. Sustainability reports are published annually, which indicates the company’s commitment to its long-term intent (Jean et al, 82). To accomplish long-term sustainability, the company has set smart objectives such as promotion of healthy living, livelihood improvement in poor communities, empowerment of vulnerable groups that are shared among the business linkages. Redu ction of the calorie level in its beverages is aimed at addressing the health concerns of consumers with regards to high calories in the diet. Product differentiation has successfully led to the development of over 800 beverages that have little or no calories, such as Diet Coke (Allen, 8). Moreover, the company has strived to achieve a 9% reduction in calorie per portion globally. This strategy has positioned its products competitively by expanding the market share to new consumers who prefer low calorie drinks Further to promote healthy living, the company focuses on establishing a physical health and nutrition program in every nation where it has set up business (Webb, 61). The company recognizes the

War War I Essay Example | Topics and Well Written Essays - 250 words

War War I - Essay Example World War I enhanced democracy through some of the programs and ideas introduced by Wilson. In 1918 he gave a statement that America was fighting for freedom of the seas, open diplomacy, change in colonization and giving the colonized people freedom among other aims. Through the war, America was granted a possibility of changing the American society in line with scientific lines, bringing in national unity and self-sacrifice, and expanding social justice. During the war there was an improvement in the working conditions and an increase in wages. This fostered democracy because it encouraged freedom and justice as people would air their views concerning working hours and other job related issues. World War I undermined democracy in America in various ways. The war was viewed as a crime against the people of America. It caused millions of deaths, many of the victims being the military which was sent to battlefields. Through these numerous deaths, the nations were split and peace was torn apart. The war also introduced various oppressing rules that worked against democracy. Some rules did not allow people to travel freely especially through the seas. The war oppressed the rights of the workers, because their taxes were increased unreasonably, to finance the war. This material provides a lot of information on various matters regarding the World War I and democracy in America. I have learnt that democracy is very important to the society and can be affected greatly by wars. This material shows that it is important and possible to achieve peace without

See question on Order instruction box and also uploaded Essay

See question on Order instruction box and also uploaded - Essay Example When booking hotel its important for the customer to know that it meets the needs. Accolades are perceived as a high valued achievement in both developed and developing countries alike. Customer value is the focus of firm strategies which are shaped by the input from traveler perceptions of value, price, or quality (1). All in all value is what plays a important part which means there is a need to develop segment based strategies for managing both quality and of course price. Travel agents play an important part nominating hotels. â€Å"We are delighted and proud to have been acknowledged by the UK travel trade community, as the top leisure chain in the world. We are extremely thankful of the trust placed on us by the travel agent community and we look forward to continue providing our guests with a true Stay different experience as we expand throughout the world.† Derek Picot, regional general manager, Europe for the Jumeirah group. Accolades are distributed depending on the feedback received from hotels that is consistent with the governments strategy for the location such as that received by Jumeirah Hotel Dubai. Professionals award these accolades based on innovation. The professionals visit locations and carry out evaluations based on consistency, quality, customer service and other areas such as cleanliness, safety, ambience, amenities, hotel exterior appeal and management. The focus of this award is on guest treatment and guest satisfaction maximization. The service includes anonymous service evaluations, design assessments, AAA assistance and advice (5). If a decision has to be made either to get an AAA rating or provide services and facilities guests want it is wise to pursue both aims. AAA applies different classifications to different types of properties, but the basic physical requirements and criteria is the same. Some